Table 4.

Measurement model.

Latent and indicator variables		Outer loadingsa	Cronbach αb	Average variance extractedc	Composite reliabilityd
BIe,f			1.000	1.000	1.000
	1. BI indicator	1.000
EEg			.857	0.776	0.912
	1. EE indicator	0.866
	2. EE indicator	0.926
	3. EE indicator	0.849
FCh			.874	0.798	0.922
	1. FC indicator	0.885
	2. FC indicator	0.928
	3. FC indicator	0.866
PEi			.885	0.875	0.933
	1. PE indicator	0.881
	2. PE indicator	0.987
SIj			.446	0.402	0.559
	1. SI indicator	−0.011
	2. SI indicator	0.601
	3. SI indicator	0.919

^aOuter loadings of ≥0.5 indicate indicator reliability.

^bWith a reflective model, internal consistency is measured by Cronbach α; values of ≥.7 indicates good indicator reliability.

^cAverage variance extracted values of ≥0.5 indicates convergent validity.

^dComposite reliability values of ≥0.5 indicates good internal consistency.

^eBI: behavioral intention.

^fSingle indicator.

^gEE: effort expectancy.

^hFC: facilitating conditions.

ⁱPE: performance expectancy.

^jSI: social influence.