Table 1.
Interest forms and participants yielded across recruitment categories, types, and sources.
| Recruitment Type | Location of Ads | Applicants | % of total applicants | Initially Eligible | % of total initially eligible | Enrolled | % of total enrolled that came source | % of applicants from source who enrolled | |
|---|---|---|---|---|---|---|---|---|---|
| Traditional | Flyers | Senior Facilities | 15 | 0.85% | 13 | 1.16% | 7 | 2.05% | 46.67% |
| Businesses | 9 | 0.51% | 3 | 0.27% | 1 | 0.29% | 11.11% | ||
| Community Centers | 7 | 0.40% | 5 | 0.45% | 1 | 0.29% | 14.29% | ||
| Health Clinics | 4 | 0.23% | 3 | 0.27% | 2 | 0.59% | 50.00% | ||
| Flyers Total | 35 | 1.98% | 24 | 2.14% | 11 | 3.23% | 31.43% | ||
| Health Providers | Doctor/Health Care Provider | 221 | 12.50% | 155 | 13.80% | 53 | 15.54% | 23.98% | |
| Sleep Specialist | 103 | 5.83% | 68 | 6.06% | 17 | 4.99% | 16.50% | ||
| Mental Health Professional | 17 | 0.96% | 6 | 0.53% | 2 | 0.59% | 11.76% | ||
| Health Providers Total | 341 | 19.29% | 229 | 20.39% | 72 | 21.11% | 21.11% | ||
| Word-of-Mouth | SHUTi User | 20 | 1.13% | 11 | 0.98% | 4 | 1.17% | 20.00% | |
| Conference Presentation | 7 | 0.40% | 4 | 0.36% | 3 | 0.88% | 42.86% | ||
| Family/Friend | 130 | 7.36% | 82 | 7.30% | 33 | 9.68% | 25.38% | ||
| Word-of-Mouth Total | 157 | 8.94% | 97 | 8.64% | 40 | 11.73% | 25.32% | ||
| Published Materials | Consumer Reports | 180 | 10.18% | 114 | 10.15% | 19 | 5.57% | 10.56% | |
| Magazine/Newspaper Online/Print | 55 | 3.11% | 38 | 3.38% | 13 | 3.81% | 23.64% | ||
| Harvard Health Newsletter | 11 | 0.62% | 9 | 0.80% | 3 | 0.88% | 27.27% | ||
| Bottom Line | 7 | 0.40% | 4 | 0.36% | 2 | 0.59% | 28.57% | ||
| Published Materials Total | 253 | 14.31% | 165 | 14.69% | 37 | 10.85% | 14.62% | ||
| Traditional Total | 786 | 44.51% | 515 | 45.86% | 160 | 46.27% | 20.33% | ||
| Online | Internet | 224 | 12.68% | 151 | 13.45% | 46 | 13.49% | 20.54% | |
| Clinicaltrials.gov | 25 | 1.41% | 21 | 1.87% | 4 | 1.17% | 16.00% | ||
| 2 | 0.11% | 2 | 0.18% | 1 | 0.29% | 50.00% | |||
| Craigslist (paid) | 166 | 9.39% | 120 | 10.69% | 32 | 9.38% | 19.28% | ||
| Unsolicited Shared Link | 82 | 4.64% | 0 | 0.00% | 0 | 0.00% | 0.00% | ||
| Online Total | 499 | 28.28% | 294 | 26.18% | 83 | 24.34% | 16.60% | ||
| Social Media | Facebook UVA Ad (Paid) | 126 | 7.13% | 93 | 8.28% | 34 | 9.97% | 26.98% | |
| 144 | 8.14% | 84 | 7.48% | 15 | 4.40% | 10.42% | |||
| Social Media Total | 270 | 15.27% | 177 | 15.76% | 49 | 14.37% | 18.15% | ||
| Other | Other | 24 | 1.36% | 15 | 1.34% | 7 | 2.05% | 29.17% | |
| BeHealth Solutions | 187 | 10.58% | 122 | 10.86% | 42 | 12.32% | 22.46% | ||
| Other Total | 211 | 11.93% | 137 | 12.20% | 49 | 14.37% | 23.22% | ||
| Total | 1766 | 100.0% | 1123 | 100.00% | 341 | 100.00% | |||
Note: Enrolled numbers reflect all participants who were enrolled, including those later withdrawn.