Table 3.

Results from multiple linear models predicting the relative importance of sensory appeal, weight control and natural content motive dimensions^a

	Sensory appeal				Weight control				Natural content
	Bb	95% CI	P	∆R2c	B	95% CI	P	∆R2	B	95% CI	P	∆R2
Gender				.001**				<.001				.009***
Women	−0.011	−0.018, −0.005	.001		−0.001	−0.008, 0.007	.88		0.043	0.034, 0.051	<.001
Men (ref.)
Age group				.012***				.041***				.044***
18–29 (ref.)
30–44	0.006	−0.004, 0.015	.25		0.006	−0.004, 0.017	.24		0.056	0.044, 0.068	<.001
45–64	−0.003	−0.012, 0.006	.56		0.071	0.061, 0.081	<.001		0.101	0.089, 0.113	<.001
65–94	−0.50	−0.062, −0.039	<.001		0.093	0.080, 0.106	<.001		0.149	0.134, 0.163	<.001
Marital status				.005***				<.001				.004***
Married/cohabiting (ref.)
Divorced/widowed	−0.009	−0.018, <0.001	.050		−0.004	−0.014, 0.006	.43		−0.018	−0.030, −0.007	.002
Never married	−0.031	− 0.039, −0.023	<.001		0.004	−0.006, 0.013	.44		−0.034	−0.044, −0.023	<.001
Living situation				.004***				.004***				.004***
Alone	−0.026	−0.034, −0.018	<.001		0.022	0.013, 0.031	<.001		−0.035	−0.046, −0.025	<.001
Two or more adults	−0.003	− 0.011, 0.004	.37		0.026	0.018, 0.035	<.001		−0.010	−0.020, −0.001	.035
Adult(s) and child(ren) (ref.)
Education				.005***				.003***				.002***
Basic	0.021	0.007, 0.035	.003		−0.017	−0.033, −0.001	.032		−0.028	−0.046, −0.010	.002
Middle	0.029	0.021, 0.037	<.001		−0.019	−0.028, −0.010	<.001		−0.009	−0.020, 0.001	.067
Lower academic	0.013	0.005, 0.021	.001		0.001	−0.008, 0.010	.90		0.008	−0.002, 0.019	.12
Upper academic (ref.)
Household income				.001**				.008***				.001
1st quartile	−0.010	−0.020, −0.001	.027		−0.048	−0.058, −0.038	<.001		−0.008	−0.020, 0.004	.17
2nd quartile	−0.008	−0.016, 0.001	.068		−0.032	−0.041, −0.022	<.001		−0.011	−0.022, <0.001	.045
3rd quartile	0.004	−0.006, 0.014	.39		−0.025	−0.035, −0.014	<.001		−0.001	−0.014, 0.011	.86
4th quartile (ref.)
Household special diets				.010***				.007***				.011***
No special diet (ref.)
Lactose-free	−0.006	−0.013, 0.002	.15		0.006	−0.002, 0.015	.17		0.018	0.008, 0.028	<.001
Gluten-free	−0.026	−0.039, −0.014	<.001		−0.040	−0.053, −0.026	<.001		0.065	0.049, 0.081	<.001
Red-meat-free	−0.044	−0.058, −0.030	<.001		−0.008	−0.024, 0.008	.32		0.066	0.048, 0.084	<.001
Vegetarians	−0.054	−0.067, −0.041	<.001		−0.037	−0.051, −0.023	<.001		0.026	0.009, 0.043	.002
Other	−0.027	−0.040, −0.015	<.001		−0.026	−0.040, −0.012	<.001		0.048	0.032, 0.065	<.001

***P < .001, **P < .01, *P < .05

^aEach model includes age, gender and the given sociodemographic variable as predictors

^bB values are unstandardized regression coefficients

^c∆R² refers to increase in the model R² value after adding the given sociodemographic predictor to the age- and gender-adjusted model