Table 7.

Mobile game design guides on consumption contextual elements.

Design guide (DG)			Description
Devices
	DG35	Able to play both in a tablet personal computer and mobile phone.
	DG36	Provide supportive equipment (eg, touch pen, controller).
Installation and setting to start
	DG37	Inform expected install time and file sizes.
	DG38	Load account information automatically with privacy precautions.
	DG39	Use easy and unique game titles, which do not overlap with other games.
Advertisement and payment
	DG40	Provide items and hints after viewing ads.
	DG41	Avoid excessive or long ads, which interrupt gaming.
	DG42	Make it easy to turn off the ads.
	DG43	Present suitable ads for ages and preference (avoid inappropriate content).
	DG44	Let the player choose the timing for advertisements (avoid sudden ads that interrupt the game flow).
	DG45	Noninteractive ads are preferred over interactive ads.