Figure 1.

Map and conceptual model of WebQuit. It is hypothesized that engagement with WebQuit’s 7 components leads to increased acceptance of physical cravings at 3 months and improved odds of abstinence from smoking at 12 months. Components 1–4 are available at once; components 5–7 are sequentially unlocked. The color for each component maps onto the colors in Figures 2 and 3.