Table 1. Descriptive statistics for content deliverer characteristics (who).
| View count | Number of likes | Number of comments | ||||||
|---|---|---|---|---|---|---|---|---|
| Category | N | Mean | SD | Mean | SD | Mean | SD | |
| Content Uploader | Clinic and Health Organization | 5 | 542 | 559 | 5 | 7 | 1 | 1 |
| News Agency | 24 | 1,990 | 2,791 | 15 | 17 | 5 | 7 | |
| One Person Creator | 6 | 6,252 | 11,848 | 369 | 834 | 111 | 260 | |
| Production Organization | 24 | 22,464 | 32,103 | 187 | 209 | 17 | 24 | |
| Educational Facilities | 13 | 988 | 1,798 | 25 | 46 | 2 | 5 | |
| Religious Group | 2 | 1,185 | 1,519 | 6 | 6 | 1 | - | |
| Others | 26 | 5,845 | 6,488 | 124,138 | 162 | 16 | 18 | |
| Message Deliverer | Survivors | 11 | 4,398 | 8,844 | 239 | 610 | 64 | 191 |
| Family | 16 | 845 | 1,177 | 20 | 28 | 3 | 6 | |
| Friends | 7 | 2,571 | 3,969 | 46 | 59 | 9 | 11 | |
| News personnel | 16 | 2,342 | 3,266 | 16 | 19 | 6 | 8 | |
| Rescuer | 2 | 3,534 | 1,167 | 83 | 12 | 9 | 1 | |
| Narrator | 10 | 2,241 | 1,720 | 40 | 37 | 15 | 19 | |
| Artist/Musician/Film personnel | 24 | 24,034 | 31,266 | 218 | 206 | 19 | 23 | |
| Lecturer/Educator | 8 | 330 | 346 | 5 | 5 | - | - | |
| Medical personnel | 8 | 386 | 449 | 4 | 4 | 1 | - | |
| One-person creator | 7 | 10,034 | 12,457 | 445 | 766 | 108 | 237 | |
| Others | 15 | 2,634 | 5,057 | 30 | 56 | 8 | 13 | |
| Anonymity | Anonymous | 41 | 12,791 | 20,216 | 151 | 196 | 17 | 22 |
| Real name provided | 59 | 4,574 | 15,939 | 75 | 276 | 18 | 87 | |
Unit: One thousand. Numbers below one thousand are marked as “-”.