Table 2. Descriptive statistics for story characteristics (what).
| View count | Number of likes | Number of comments | |||||
|---|---|---|---|---|---|---|---|
| Category | N | Mean | SD | Mean | SD | Mean | SD |
| Celebrity | 7 | 3,386 | 6,554 | 81 | 168 | 9 | 9 |
| YouTuber | 2 | 13,780 | 15,617 | 405 | 514 | 46 | 38 |
| Non-celebrity | 71 | 3,561 | 5,904 | 78 | 249 | 18 | 79 |
| Other | 20 | 56,259 | 48,574 | 366 | 300 | 37 | 38 |
| Real | 61 | 2,743 | 5,036 | 69 | 265 | 18 | 85 |
| Fictional | 13 | 16,710 | 24,510 | 185 | 207 | 18 | 23 |
| Other | 26 | 20,297 | 32,368 | 281 | 342 | 43 | 37 |
| Attempt | 26 | 4,319 | 7,432 | 142 | 405 | 32 | 127 |
| Complete | 41 | 3,016 | 4,734 | 47 | 92 | 9 | 12 |
| Ideation | 40 | 2,802 | 5,189 | 57 | 128 | 8 | 17 |
Unit: One thousand. Numbers below one thousand are marked as “-”.