Table 1.
Glossary.
| Macrocategory | Metric | Definition |
|---|---|---|
| Visits to the site | Session | A single continual active viewing period by a visitor. |
| User | The number of people that have visited your site at least once during a given time-period. One user could have multiple sessions, but will still be counted as a single user. | |
| Average Session Duration in seconds | The Average Session Duration provides a top-level view of how long users spend on your site. | |
| Behaviour | Pageviews | The total number of website pages viewed. For example, if one user visited your homepage and the contact page, then that would count as two pageviews. |
| % Bounce rate | The percentage of sessions with a single pageview (a sign of NON-transitability within the website). | |
| Session acquisition | Organic | Traffic originating from natural (or unpaid) results on search engines. |
| Direct | Direct traffic includes people who typed your website’s URL into their browser or who had it memorised in their browser. | |
| Referral | A referral is reported when a user clicks through to your website from another third-party website (not social media). | |
| Social | Number of visits to the site via a link or reference from social media portals. | |
| Device | Desktop | Sessions occurring on desktop (PC or laptop). |
| Mobile | Sessions occurring on mobile phones | |
| Tablet | Sessions occurring on Tablet o iPad |