Table 2.

Definition and summary statistics of the variables used in the ESR model

Variables	Definition	Mean	Std. Dev.
Mobile Internet use	1 if a household uses mobile Internet, 0 otherwise	0.67	0.47
Age	The respondent’s age in years	50.71	11.79
Gender	1 if the respondent is male, 0 if the respondent is female	0.69	0.46
Education	Education level of the respondent in years	6.83	3.50
Risk aversion	1 if the respondent is risk averse, 0 otherwise	0.84	0.36
Household size	Household size	4.72	1.66
Access to credit	1 if household can access credit from friends or financial institutions, 0 otherwise	0.90	0.30
Distance to market	Distance to the agricultural product market (km)	4.59	4.45
Cooperative membership	1 if household is a member of cooperative, 0 otherwise	0.18	0.38
Sichuan	1 if household is in Sichuan, 0 otherwise	0.33	0.47
Henan	1 if household is in Henan, 0 otherwise	0.37	0.48
Fujian	1 if household is in Fujian, 0 otherwise	0.29	0.45
Home delivery service	1 if the household can access home delivery service, 0 otherwise	0.19	0.40
Friend’s adoption of online shopping	1 if the household has friends who adopt online shopping, 0 otherwise	0.63	0.48