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| Classification | Variables in classification |
|---|---|
| Pharmacist/Patient Relationship | Formal, Informal |
| Intensity/Time of Customer Contact | Intense, Not Intense |
| Complexity | Complex, Not Complex |
| Nature of Service Provided | Discrete, Continuous |
| Room for Customization and Judgment | Standardized, Customized |
| Professionalism of Services | Professional, Non-professional |
