TABLE 1.
Previous research on trust transfer.
| Author(s) | Domain | Channel | NP and UH |
| Liu et al., 2018 | Social media communities | Online | N/A |
| Cao et al., 2018 | Mobile payment | Online→Mobile | |
| Wu et al., 2016 | Shopping mall | Offline | |
| Zhou, 2016 | Mobile shopping | Online→Mobile | |
| Chen et al., 2015 | C2C e-commerce | Online | |
| Chen and Shen, 2015 | Social commerce | Online | |
| Shi and Chow, 2015 | Social commerce | Online | |
| Yang et al., 2015 | Mobile shopping | Online→Mobile | |
| Belanche et al., 2014 | Public service | Offline→Online | |
| Lee et al., 2014 | Cosmetics retailing | Online→Online Online→Offline Offline→Online | |
| Lien et al., 2014 | Healthcare industry | Offline | |
| Wang et al., 2013 | Social commerce | Online→Mobile | |
| Badrinarayanan et al., 2012 | Cultural differences | Offline→Online | |
| Bock et al., 2012 | Department stores | Offline→Online | |
| Hong and Cho, 2011 | e-Retailers | Online | |
| Lee K.C et al., 2011 | Bookstore retailing | Offline→Online | |
| Lee J. et al., 2011 | Online shopping | Online | |
| Lin et al., 2011 | Brokerage services | Online→Mobile | |
| Chen et al., 2009 | C2C Online shopping | Online | |
| Yang et al., 2008 | Online retailing | Offline→Online | |
| Kuan and Bock, 2007 | Grocery retailing | Offline→Online | |
| Lee et al., 2007 | Banking | Offline→Online | |
| Lim et al., 2006 | Bookstore | Online | |
| Kim and Prabhakar, 2004 | Banking | Online | |
| Pavlou and Gefen, 2004 | Online auction | Online | |
| Stewart, 2003 | Computer retailing | Online | |
| Doney and Cannon, 1997 | Manufacturer – Retailer | Online | |
| This study | B2C E-commerce | Offline→Online | Yes |
NP, Negative Personality and UH, Unobserved Heterogeneity.