TABLE 11.

Terminology proposal for consumer segmentation in the e-commerce context.

Term	Channel preference	Trust	Neuroticism	Equivalent model
1. Carnivorous consumers	Offline only	Offline only	Strong	Model 1
2. Omnivorous consumers	Offline and Online	Offline and Online	Weak	Model 2
3. Herbivorous consumers	Offline and Online	Offline only	Weak	Model 3
4. Frugivorous consumers	Online only	Online only	Strong	TBD

Model 1 = Heterogeneity model 1, Model 2 = Heterogeneity model 2, and Model 3 = Heterogeneity model 3.