TABLE 4.
Fornell and Larcker criterion for discriminant validity.
Construct | 1 | 2 | 3 | 4 | 5 | 6 | 7 |
Offline trust | 1. Company trust | 0.874 | |||||
2. Product trust | 0.787 | 0.892 | |||||
3. Salesman trust | 0.751 | 0.772 | 0.873 | ||||
4. Online trust | 0.341 | 0.343 | 0.359 | 0.927 | |||
5. Neuroticism | 0.099 | 0.119 | 0.132 | 0.151 | 0.9 | ||
6. Satisfaction | 0.511 | 0.575 | 0.483 | 0.328 | 0.074 | 0.907 | |
7. Repurchase intention | 0.375 | 0.405 | 0.332 | 0.201 | −0.016 | 0.697 | 0.877 |