TABLE 8.

PLS-POS results for segment retention criteria.

Segment (K)	Offline trust	Online trust	Repurchase intention	Satisfaction	ΣR2	Sizes (relative)
Original R2	0.999	0.144	0.485	0.336	1.964	406 (100%)
K = 2	0.999	0.315	0.806	0.512	1.989	290 (71.4%)
K = 2	0.996	0.030	0.212	0.108		116 (28.6%)
K = 3	0.996	0.007	0.324	0.051	2.344	97 (23.9%)
K = 3	0.992	0.876	0.615	0.827		74 (18.2%)
K = 3	0.998	0.141	0.721	0.484		235 (57.9%)
K = 4	0.999	0.255	0.882	0.519	2.308	226 (55.7%)
K = 4	0.993	0.105	0.046	0.248		63 (15.5%)
K = 4	0.994	0.734	0.730	0.397		69 (17%)
K = 4	0.995	0.415	0.841	0.081		48 (11.8%)
K = 5	0.998	0.530	0.457	0.263	2.067	90 (22%)
K = 5	0.996	0.050	0.254	0.551		73 (18%)
K = 5	0.990	0.053	0.648	0.443		81 (20%)
K = 5	0.998	0.088	0.643	0.335		81 (20%)
K = 5	0.996	0.184	0.597	0.261		81 (20%)
K = 6	0.996	0.172	0.260	0.358	1.998	68 (16.7%)
K = 6	0.996	0.171	0.603	0.644		67 (16.5%)
K = 6	0.995	0.209	0.648	0.226		68 (16.7%)
K = 6	0.996	0.275	0.479	0.335		69 (17.1%)
K = 6	0.997	0.164	0.437	0.357		66 (16.3%)
K = 6	0.997	0.004	0.418	0.248		68 (16.7%)
K = 7	0.998	0.530	0.888	0.595	2.439	65 (16.0%)
K = 7	0.998	0.357	0.772	0.825		48 (11.8%)
K = 7	0.996	0.342	0.641	0.381		59 (14.5%)
K = 7	0.997	0.014	0.861	0.531		38 (9.4%)
K = 7	0.995	0.155	0.411	0.352		48 (11.8%)
K = 7	0.998	0.502	0.693	0.165		81 (20.0%)
K = 7	0.993	0.140	0.675	0.271		67 (16.5%)

Notes: The average R² was highest in the seven groups segment solution (K = 7), but the smallest group (9.4%) did not meet the minimum sample size requirement.