TABLE 9.
Hypothesis |
Heterogeneity model 1 (N = 97) |
Heterogeneity model 2 (N = 74) |
Heterogeneity model 3 (N = 235) |
|||
Coeff. | t-value | Coeff. | t-value | Coeff. | t-value | |
H1. Offline trust → Online trust | −0.106 | 0.758 | 0.937 | 43.631*** | 0.372 | 6.155*** |
H2. Offline trust → Satisfaction | 0.196 | 2.118* | 0.471 | 2.418* | 0.638 | 16.253*** |
H3. Online trust → Satisfaction | −0.110 | 1.121 | 0.454 | 2.362* | 0.070 | 1.302 |
H4. Satisfaction → Repurchase intention | 0.570 | 7.688*** | 0.784 | 20.085*** | 0.642 | 15.586*** |
H5. (Offline trust x Neuroticism) → Online trust | 0.325 | 2.008* | 0.040 | 0.927 | 0.053 | 0.726 |
*p < 0.05, ***p < 0.001.