Table 1. Delivery schedule, content theme and content type for each week of the #chatsafe social media campaign.

Week	Content theme	Content type
1	General introduction to #chatsafe	Animation
2	Self-care	Animation
3	Responding to someone who might be suicidal	Text tile
4	Self-care	Video (no audio)
5	Safe posting on social media	Text tile
6	Self-care	Video (with audio)
7	Before you post, pause and reflect	Animation
8	Self-care	Video (with audio)
9	Remembering someone who has died by suicide	Animation
10	Self-care	Photo (and quote)
11	Dealing with harmful content	Text tile
12	Self-care	Photos