Table 3. Weekly evaluations of the social media content shared within the #chatsafe intervention.
| Week | Question 1a | Question 2b | Question 3c | Total responses (N) | Adherenced, % | |||
|---|---|---|---|---|---|---|---|---|
| Positive, n (%) | Negative, n (%) | Positive, n (%) | Negative, n (%) | Positive, n (%) | Negative, n (%) | |||
| 1 | 149 (93.13) | 1 (0.63) | 99 (61.88) | 38 (23.75) | 129 (80.63) | 6 (3.75) | 160 | 84.66 |
| 2 | 157 (96.91) | 2 (1.23) | 127 (78.40) | 20 (12.35) | 143 (88.27) | 6 (3.70) | 162 | 85.71 |
| 3 | 114 (78.62) | 13 (8.97) | 89 (61.38) | 32 (22.07) | 97 (66.90) | 9 (6.21) | 145 | 76.72 |
| 4 | 108 (78.26) | 11 (7.97) | 79 (57.25) | 36 (26.09) | 102 (73.91) | 6 (4.35) | 138 | 73.02 |
| 5 | 108 (81.20) | 12 (9.02) | 93 (69.92) | 27 (20.30) | 90 (67.67) | 15 (11.28) | 133 | 70.37 |
| 6 | 96 (71.64) | 20 (14.93) | 84 (62.69) | 30 (22.39) | 91 (67.91) | 14 (10.45) | 134 | 70.90 |
| 7 | 123 (93.89) | 5 (3.82) | 100 (76.34) | 18 (13.74) | 116 (88.55) | 4 (3.05) | 131 | 69.31 |
| 8 | 97 (75.19) | 17 (13.18) | 78 (60.74) | 36 (27.91) | 96 (74.42) | 10 (7.75) | 129 | 68.25 |
| 9 | 121 (96.80) | 3 (2.40) | 101 (80.80) | 16 (12.80) | 110 (88.00) | 11 (8.80) | 125 | 66.14 |
| 10 | 102 (82.26) | 9 (7.26) | 80 (64.52) | 26 (20.97) | 96 (77.42) | 5 (4.03) | 124 | 65.61 |
| 11 | 105 (92.92) | 3 (2.65) | 85 (75.22) | 12 (10.62) | 86 (76.11) | 7 (6.19) | 113 | 59.79 |
| 12 | 112 (87.50) | 5 (3.91) | 91 (71.09) | 25 (19.53) | 110 (85.94) | 2 (1.56) | 128 | 67.72 |
Note: Positive sums were calculated by combining responses to ratings 4 or 5 (see Fig 3). Negative sums were calculated by combining responses to ratings 1 or 2 (see Fig 3). The number in the total column represents the total number of responses received that week. Boldface indicates the highest and lowest evaluations.
a What did you think about the campaign content this week?
b Would you share this week’s campaign content with your contacts on social media?
c How did the campaign content you received today make you feel?
d Adherence refers to the proportion of the total sample that engaged with each week’s content evaluations.