Table 6.

Future research thrusts in multinational nonmarket strategy

	Future research thrust #1: greater attention to microlevel processes and strategies	Future research thrust #2: greater attention to global macro-level processes, institutions, and interactions	Future research thrust #3: the interaction of CPA and SCSR as complements or substitutes	Future research thrust #4: incorporating multi-actor global issues and movements
Theoretical linkages	Microfoundations of Strategy Upper Echelon Theory Other Behavioral Theories of the Firm	Economic and Corporate Diplomacy Policy Transfer Theory	Instrumental Stakeholder Theory Institutional Theory	Social Movement Theory Social Network Theory
Representative research question	How do MNE executives and TMT influence the configuration of nonmarket strategies at the global, regional, and local level?	How might the global network of American Chambers of Commerce facilitate the transfer of CSR practices from one jurisdiction to another?	How do home, host, and global institutional environments shape the ways in which an MNE combines its CPA and SCSR tactics across countries?	How do MNEs respond to activists that target multiple facilities in different world regions?
Representative methodological approaches	Discourse-based methods	Multilevel Methods	Difference-in-Difference Approach and Qualitative Case Studies	Social Network Analysis