Table 3.

Test of conditional process model.

Variables	M1 (dependent variable: message acceptance)					M2 (dependent variable: self-protection behavior)
	Coefficients	SE	t	LLCI	ULCI	Coefficients	SE	t	LLCI	ULCI
Constant	0.01	0.02	0.54	−0.03	0.06	0.05**	0.01	3.11	0.02	0.07
OB	−0.04*	0.01	−2.40	−0.06	−0.01	−0.03***	0.01	−3.79	−0.05	−0.02
MA						0.36***	0.02	15.67	0.31	0.40
SN	0.59***	0.02	24.44	0.54	0.63	0.19***	0.02	9.54	0.15	0.23
OB × SN	0.05**	0.01	6.00	0.04	0.07	0.02***	0.01	3.42	0.01	0.03
MA × SN						−0.07***	0.01	−8.12	−0.08	−0.05
Model	R	R2	MSE	F	p	R	R2	MSE	F	p
	0.70	0.49	0.46	287.62	0.000	0.85	0.73	0.17	480.67	0.000

Bootstrap N = 5,000,

^***p < 0.001,

^**p < 0.01,

^*p < 0.05.