Table 6.
Second-order moderating effects.
Variables | M3 (dependent variable: message acceptance) | M4 (dependent variable: self-protection behavior) | ||||||||
---|---|---|---|---|---|---|---|---|---|---|
Coefficients | SE | t | LLCI | ULCI | Coefficients | SE | t | LLCI | ULCI | |
Constant | −0.03 | 0.02 | −1.39 | −0.08 | 0.01 | 0.04* | 0.02 | 2.18 | 0.04 | 0.07 |
OB | −0.02 | 0.01 | −1.26 | −0.05 | 0.01 | −0.02* | 0.01 | −2.49 | −0.04 | −0.01 |
MA | 0.33*** | 0.02 | 13.39 | 0.28 | 0.37 | |||||
SN | 0.57*** | 0.03 | 22.09 | 0.52 | 0.62 | 0.17*** | 0.02 | 7.61 | 0.12 | 0.21 |
OB × SN | 0.06*** | 0.01 | 6.77 | 0.04 | 0.08 | 0.04*** | 0.01 | 5.23 | 0.02 | 0.05 |
MA × SN | −0.06*** | 0.02 | −6.98 | −0.07 | −0.04 | |||||
City (C) | −0.07* | 0.03 | −2.51 | −0.13 | −0.02 | −0.11*** | 0.02 | −5.31 | −0.15 | −0.07 |
OB × C | −0.01 | 0.02 | −0.41 | −0.04 | 0.03 | 0.01 | 0.01 | 1.36 | −0.01 | 0.04 |
SN × C | −0.17*** | 0.03 | −5.58 | −0.23 | −0.11 | −0.05 | 0.03 | −1.75 | −0.03 | 0.08 |
MA × C | 0.03 | 0.03 | 0.89 | −0.10 | 0.01 | |||||
OB × SN × C | 0.03* | 0.01 | 2.37 | 0.01 | 0.05 | 0.02** | 0.01 | 2.77 | 0.01 | 0.04 |
MA × SN × C | 0.03** | 0.01 | 2.96 | 0.01 | 0.05 | |||||
Model | R | R2 | MSE | F | p | R | R2 | MSE | F | p |
0.72 | 0.51 | 0.44 | 133.48 | 0.000 | 0.86 | 0.74 | 0.17 | 234.20 | 0.000 |
Bootstrap N = 5,000,
p < 0.001,
p < 0.01,
p < 0.05.