Table 5.
Heterogenous effects by survey measures: “taught me,” “thought more,” “willingness to make a change.”
| First month | Second month | After 2 months | |
|---|---|---|---|
| (1) | (2) | (3) | |
| Meat | Meat | Meat | |
| Treated | –0.036** | 0.010 | –0.001 |
| (0.017) | (0.021) | (0.024) | |
| Treated × taughtme | 0.051 | –0.026 | –0.026 |
| (0.033) | (0.031) | (0.041) | |
| P-value taughtme | 0.602 | 0.471 | 0.441 |
| Mean of untreated DV taughtme = 0 | 0.499 | 0.502 | 0.497 |
| Mean of untreated DV taughtme = 1 | 0.524 | 0.527 | 0.53 |
| PseudoR2 | 0.196 | 0.195 | 0.188 |
| Clusters | 209 | 208 | 209 |
| N | 31,922 | 31,841 | 47,386 |
| Treated | –0.015 | 0.042* | 0.012 |
| (0.018) | (0.022) | (0.026) | |
| Treated × thoughtmore | –0.013 | –0.084*** | –0.061 |
| (0.030) | (0.030) | (0.042) | |
| P-value thoughtmore | 0.250 | 0.034 | 0.135 |
| Mean of untreated DV thoughtmore = 0 | 0.53 | 0.531 | 0.522 |
| Mean of untreated DV thoughtmore = 1 | 0.486 | 0.489 | 0.498 |
| PseudoR2 | 0.192 | 0.191 | 0.185 |
| Clusters | 214 | 213 | 214 |
| N | 32,860 | 32,743 | 48,456 |
| Treated | –0.053 | 0.120 | 0.075* |
| (0.120) | (0.089) | (0.039) | |
| Treated × smallchange | 0.066 | –0.124 | –0.094** |
| (0.116) | (0.099) | (0.047) | |
| Treated × moderatechange | 0.035 | –0.113 | –0.058 |
| (0.119) | (0.098) | (0.045) | |
| Treated × bigchange | –0.075 | –0.232** | –0.155 |
| (0.167) | (0.099) | (0.113) | |
| P-value smallchange | 0.437 | 0.865 | 0.452 |
| P-value moderatechange | 0.359 | 0.739 | 0.434 |
| P-value bigchange | 0.273 | 0.027 | 0.462 |
| Mean of untreated DV nochange | 0.584 | 0.583 | 0.587 |
| Mean of untreated DV smallchange | 0.638 | 0.638 | 0.633 |
| Mean of untreated DV moderatechange | 0.488 | 0.487 | 0.494 |
| Mean of untreated DV bigchange | 0.148 | 0.158 | 0.163 |
| PseudoR2 | 0.169 | 0.168 | 0.166 |
| Clusters | 334 | 333 | 334 |
| N | 50,694 | 50,121 | 75,505 |
The coefficents measure logit average marginal treatment effects with standard errors clustered at the individual level. The variable meat = beef + poultry + fish purchases. Mechanisms: Leaflet taught me about treatment of animals in farms, I thought more about treatment of animals in farms and willigness for change. The estimation is split in to three periods after the intervention; first month, second month, and after 2 months. Mean DV: mean of the dependent variable. All columns control for individual, date, and hour fixed effects.
*
p < 0.1;
**
p < 0.05;
***
p < 0.01.