Skip to main content
. 2021 Jun 25;20(6):611–614. doi: 10.1057/s41272-021-00344-9
Static flights and ancillaries Describes the practice of offering individual items, or multiple items however in sequence, with no bundling of products with services
Static bundles Describes the practice of bundling a limited set of products and services into a pre-defined set of bundles (ex. fares families and branded fares)
Dynamic determination of pre-defined bundles Describes the practice of creating a larger set of bundles, however dynamically determining—based on shopping context and information in the request or channel used—which bundles products attributes to present as the offer
Dynamic bundling Based on the full information and the context of the shopping request, the airline will, in real-time, determine the product and services to be offered to the requestor in a fully dynamic manner