Table 1.
Sample characteristics (n = 82).
| Characteristics | n (%) | |
|---|---|---|
| Release date | 2020 | 48 (58.5) |
| 2019 | 21 (25.6) | |
| 2018 | 9 (11.0) | |
| 2017 and earlier | 4 (4.9) | |
| Length of the ad | 6 s | 13 (15.9) |
| 15 s | 29 (35.4) | |
| 30 s | 9 (11.0) | |
| 120 s | 5 (6.1) | |
| Other | 26 (31.7) | |
| Number of views/month | 0–999 times | 56 (68.3) |
| 1000–1999 times | 10 (12.2) | |
| ≥2000 times | 16 (19.5) | |
| Meaning of “fat” in the labeling * | visceral fat | 34 (41.5) |
| dietary fat | 28 (34.1) | |
| serum triglycerides | 27 (32.9) | |
| body fat | 19 (23.2) | |
| subcutaneous fat | 14 (17.1) | |
| Type of product | FOSHU | 23 (28.0) |
| FFC | 59 (72.0) | |
* Some products claimed multiple functions, so the total number of cases does not add up to 82. The percentage indicates the ratio of ads to the number of samples (n = 82).