Table A2.

Examples of shot descriptions.

Time (Seconds)	Length of Shots	1. Non-Verbal Images	2. Verbal Images	3. Verbal Audio	4. Non-Verbal Audio	Notable Description	Rephrasing of the Notable Description
0	1	A man in his 20 s walks down a residential street while holding a product		It has become a habit to walk	Music for brass instrumentsSame as below	A man in his 20 s walks down a residential street while holding a product/It has become a habit to walk/Think I’ll go for 8000 steps/Swing arms wide	How nice it is to take a walk outside
1	1	A man in his 20 s looks around
2	1	A man in his 20 s jumps while wearing sneakers		I think I’ll go for 8000 steps
3	1	A man in his 20 s jumps
4	0	A man in his 20 s walks while holding a product		[Product name] is my buddy
4	1	A man in his 20 s walks down an alley in a residential area and turns		Explore a new route
5	1	A cat walks down an alley in a residential area		Hmm?	Cat meowing
6	2	A man in his 20 s walks on a bridge with his big strides		Swing arms wide
8	1	A man in his 20 s peeks into a store		It’s so smart
9	1	A man in his 20 s walks while carrying a product in a residential area
10	1	A man in his 20 s smiles		Discovering the neighborhood … Just kidding
11	1	A man in his 20 s drinks a product	Eat a balanced diet based on staple foods, main dishes, and side dishes. After drinking, recycle			A man in his 20 s drinks a product/I’ve started the [product name] life	Incorporate products into your life
12	2	A man in his 20 s and a man in his 50 s pose, pointing at a product while putting one foot up	I’ve started living on [product name]	I’ve started the [product name] life
14	1	A man in his 20 s walks up the stairs smiling Product package FOSHU mark	Welcome, health!This product helps to reduce body fat through the action of quercetin glycoside, which activates lipolytic enzymes, and is therefore suitable for those who are concerned about body fat. The recommended dosage is 500 mL per day	Welcome, health!		Welcome, health!	Desire for good health