TABLE 4.
Discriminant validity
| Latent constructs | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 |
|---|---|---|---|---|---|---|---|---|---|---|
| 1. Perceived threat | 0.61 | |||||||||
| 2. Maladaptive rewards | 0.01 | 0.64 | ||||||||
| 3. Self‐efficacy | 0.01 | 0.06 | 0.53 | |||||||
| 4. Response cost | 0.02 | 0.33 | 0.04 | 0.56 | ||||||
| 5. Response efficacy | 0.07 | 0.21 | 0.05 | 0.07 | 0.4 | |||||
| 6. Hope | 0.03 | 0.02 | 0.08 | 0.00 | 0.00 | 0.74 | ||||
| 7. Fear | 0.20 | 0.00 | 0.01 | 0.02 | 0.00 | 0.07 | 0.71 | |||
| 8. Support local | 0.20 | 0.12 | 0.03 | 0.01 | 0.15 | 0.01 | 0.05 | 0.61 | ||
| 9. Conscious consumption | 0.21 | 0.03 | 0.00 | 0.00 | 0.10 | 0.00 | 0.08 | 0.39 | 0.54 | |
| 10. Hygienic behavior | 0.09 | 0.01 | 0.05 | 0.01 | 0.07 | 0.01 | 0.03 | 0.38 | 0.52 | 0.61 |
The AVE of each construct is reported in bold on the diagonal.