TABLE 7.

Correlating duration of use, with motives, personality traits, and age.

	YouTube (mins)	Facebook (mins)	Instagram (mins)	Twitter (mins)	LinkedIn (mins)	Pinterest (mins)	Snapchat (mins)	Reddit (mins)	Twitch (mins)	Tumblr (mins)
Virtual community	0.12	–0.02	0.22	0.12	0.05	0.10	0.09	0.14	0.12	0.09
Companionship	0.04	0.14	0.26*	0.16	–0.02	0.07	0.27*	0.12	0.03	0.02
Exhibitionism	0.06	0.06	0.18	–0.08	–0.05	–0.001	0.12	–0.06	–0.05	–0.03
Relationship maintenance	0.07	0.28*	–0.03	0.03	0.03	0.12	0.11	–0.10	–0.01	0.01
Passing time	–0.05	0.05	0.33**	0.23**	–0.09	0.02	0.25*	0.06	0.03	–0.02
Neuroticism	0.17	0.09	0.28*	0.30*	0.01	0.02	0.19	0.25*	0.14	0.20
Extraversion	–0.10	0.06	–0.06	–0.22	–0.03	0.05	0.13	−0.26*	–0.13	–0.18
Openness	–0.13	–0.01	0.13	0.03	–0.03	0.09	–0.16	–0.01	–0.09	–0.02
Agreeableness	–0.003	0.15	–0.01	–0.01	0.05	0.12	–0.15	–0.17	–0.09	–0.10
Conscientiousness	–0.14	–0.01	–0.18	–0.15	0.07	0.14	0.03	–0.17	0.08	0.04
Age	–0.13	0.07	−0.38**	−0.32**	0.05	0.03	−0.48**	–0.001	–0.09	–0.07

**Correlation is significant at the 0.01 level (two-tailed). *Correlation is significant at the 0.05 level (two-tailed).