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. 2021 Dec 1;46(8):1579–1582. doi: 10.1111/ced.14774

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© 2021 British Association of Dermatologists

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(a,b) Overview of national search volume index (SVI) for indoor and outdoor tanning terms, 2015–2020, showing seasonal variation in Google Trends SVI results for (a) indoor and (b) outdoor tanning terms from October 2015 to October 2020. Indoor search terms included ‘tanning salon’, ‘indoor tanning’, ‘tanning bed’ and ‘spray tan’, while outdoor search terms included ‘outside tanning’, ‘outdoor tanning’, ‘sunburn’ and ‘sunburn care’. The black arrow highlights the uncharacteristic SVI trough in April 2020. SVI ranged from 0 (no interest) to 100 (peak interest) for the chosen terms in the specified time period.