Table 3.

Description of the value variables.

Value variable	Description
Customer attraction	Helps and facilitates suppliers to attract new customers and diversify products
Supporting services	Services provided by the Cooperative, such as legal advice or security, appreciated by the members
Way of life	Allows partners with fewer socioeconomic opportunities to have a livelihood
Social relationships	It favors the emergence of social relations between workers and members of the local community. It encourages the creation of sectoral networks.
Facilitates healthy shopping	It simplifies having the daily purchase of fresh products in the fridge.
Work satisfaction	Reception, labor flexibility, job recognition
Historical heritage	Maintenance of the traditional, the autochthonous. It is part of the history of the city, it is an emblematic place that has a strategic location. It is a tourist attraction
Leadership	Close, cordial, understanding and trustworthy relationship of the management team. Excellence in management
Collaboration	Assignment of spaces, favors the collection of food, predisposition to collaborate
Local consumption	It favors the consumption of regional food products

Source: Prepared by authors.