Table 4.
Indicators and proxies of value variables.
| Value variable | Indicator | Proxy | Source of the proxy |
|---|---|---|---|
| Customer attraction | Number of suppliers and collaborators who value it | Price of a sponsored ad on Facebook 5 days, to reach an audience of 15,000 people | |
| Supporting services | Number of partners who value it | Difference between the annual cost of advisory, cleaning and security services, and the annual membership fee to the Cooperative | Consultation of prices of companies of advisory services, cleaning and security of the municipality. Cooperative |
| Way of life | Number of partners with fewer socioeconomic opportunities | Difference between the median annual salary in the province and the Minimum Living Income | Instituto Nacional de Estadística. Salary Structure Survey (Canary Islands). Royal Decree-Law 20/2020, of May 29, which establishes the Minimum Living Income |
| Social relationships | Number of partners and workers who value it | Annual fee for a social club in the municipality | Consultation of prices of social clubs of the municipality |
| Number of groups that value it | Annual fee for a national professional association | Price consultation of regional and national professional associations | |
| Facilitates healthy shopping | Number of partners and workers who value it | Annual amount of weekly home transport of a box of fresh fruit and vegetables | Consultation of prices of island companies that deliver fresh, organic fruit and vegetables |
| Work satisfaction | Worker surplus | – | Workers |
| Historical heritage | Amount of competitive municipal grant collection | – | Subsidies for the maintenance, restoration and/or conservation of properties of cultural value during the 2020 financial year—Cabildo de Tenerife. Official Gazette of the Province of Santa Cruz de Tenerife no. 87, Monday 20 July 2020 |
| Number of tourist visits | Entrance fee to the municipal museum | Price consultation of the Museum Tenerife Espacio de las Artes (TEA) | |
| Competitive national grant collection amount | – | Aid for projects for the conservation, protection, and dissemination of properties declared World Heritage. 2019. Aid granted to dissemination projects. Resolution 06/06/2019. Undersecretary Ministry of Culture and Sports | |
| Leadership | Producer surplus | – | Suppliers |
| Number of individuals who value it | Cost of certification in ISO 9001 | Price consultation of ISO 9001 certified companies | |
| Collaboration | Amount of donated resources | – | Cooperative |
| Amount of donated resources | Commercial credit interest rate | Maximum APR of the ICO Commercial Credit line effective from 11/30/2020 to 12/06/2020 | |
| Local consumption | Savings in the carbon footprint of transporting fruit and vegetables purchased by customers | Social cost of carbon | García-Pérez (2019) |
Source: Prepared by authors.