TABLE 3.
Participant-reported engagement with and perceptions of Healthy Children, Strong Families 2 intervention support components delivered through Facebook groups compared by urban/rural community status1
| Total respondents (n = 369) | Rural respondents (n = 206) | Urban respondents (n = 163) | P value | |
|---|---|---|---|---|
| Did you look at the postings in our HCSF Facebook group? | ||||
| Yes | 237 (64.2) | 119 (57.8) | 118 (72.4) | <0.01 |
| No | 132 (35.8) | 87 (42.2) | 45 (27.6) | <0.01 |
| Of those who answered “No,” reasons for not looking at postings: | ||||
| I am not on Facebook | 44 (33.3) | 30 (34.5) | 14 (31.1) | 0.08 |
| I was added to the group, but did not receive notifications when anything was posted | 30 (22.7) | 19 (21.8) | 11 (24.4) | 0.39 |
| I was not added to the group | 13 (9.8) | 11 (12.6) | 2 (4.4) | 0.05 |
| I did not want to have to be in a group with other people | 11 (8.3) | 8 (9.2) | 3 (6.7) | 0.26 |
| I was not interested in the type of content that was posted | 9 (6.8) | 8 (9.2) | 1 (2.2) | 0.08 |
| Other | 25 (18.9) | 11 (12.6) | 14 (31.1) | 0.07 |
| Self-reported Facebook group engagement | ||||
| Posted a question | 32 (8.7) | 12 (5.8) | 20 (12.3) | 0.11 |
| Commented on a post | 93 (25.2) | 42 (20.4) | 51 (31.3) | 0.16 |
| “Liked” a post | 202 (54.7) | 94 (45.6) | 108 (66.3) | <0.01 |
| Device(s) used to view Facebook | ||||
| Phone | 150 (40.7) | 68 (33.0) | 82 (50.3) | <0.01 |
| Computer/tablet | 23 (6.2) | 13 (6.3) | 10 (6.1) | 0.95 |
| Both phone and computer/tablet | 68 (18.4) | 40 (19.4) | 28 (17.2) | 0.59 |
| Satisfaction with Facebook group posts | ||||
| Very satisfied | 141 (38.2) | 69 (33.5) | 72 (44.2) | 0.08 |
| Satisfied | 124 (33.6) | 73 (35.4) | 51 (31.3) | 0.25 |
| Neither satisfied nor dissatisfied | 87 (23.6) | 52 (25.2) | 35 (21.5) | 0.28 |
| Dissatisfied | 7 (1.9) | 3 (1.5) | 4 (2.5) | 0.53 |
| Very dissatisfied | 1 (0.3) | 0 (0.0) | 1 (0.6) | 0.96 |
| Helpfulness of Facebook posts in making healthier lifestyle choices | ||||
| Very helpful | 56 (15.2) | 21 (10.2) | 35 (21.5) | 0.03 |
| Helpful | 105 (28.5) | 57 (27.7) | 48 (29.4) | 0.32 |
| Somewhat helpful | 58 (15.7) | 32 (15.5) | 26 (16.0) | 0.43 |
| Slightly helpful | 18 (4.9) | 10 (4.9) | 8 (4.9) | 0.66 |
| Not helpful | 2 (0.5) | 1 (0.5) | 1 (0.6) | 0.99 |
| Frequency of Facebook postings | ||||
| Too frequent | 5 (1.4) | 2 (1.0) | 3 (1.8) | 0.65 |
| Just right | 215 (58.3) | 109 (52.9) | 106 (65.0) | 0.64 |
| Too infrequent | 17 (4.6) | 8 (3.9) | 9 (5.5) | 0.79 |
| Most useful Facebook posts (>1 response was allowed) | ||||
| Recipes/meal ideas | 224 (60.7) | 111 (53.9) | 113 (69.3) | <0.01 |
| Games/activity ideas | 183 (49.6) | 94 (45.6) | 89 (54.6) | 0.09 |
| Posts with information | 141 (38.2) | 65 (31.6) | 76 (46.6) | <0.01 |
| Links to healthy lifestyle information | 67 (18.2) | 24 (11.7) | 43 (26.4) | <0.01 |
| Invitations to events | 59 (16.0) | 37 (18.0) | 22 (13.5) | 0.25 |
| Being able to connect with other parents | 24 (6.5) | 11 (5.3) | 13 (8.0) | 0.31 |
| Polls/surveys | 9 (2.4) | 5 (2.4) | 4 (2.5) | 0.98 |
| Documents you had to open | 6 (1.6) | 2 (1.0) | 4 (2.5) | 0.28 |
| Other | 6 (1.6) | 3 (1.5) | 3 (1.8) | 0.77 |
1Values are n (%). Percentages may not add to 100 due to missing and nonapplicable values. HCSF, Healthy Children, Strong Families.