Table 2.
Multilevel model as an ordinal regression for level of food placement unhealthiness stratified per movie
| b | SE b | Z value | LLCI | ULCI | ||
|---|---|---|---|---|---|---|
| Healthy to mixed | −.60 | 0.19 | −3.09*** | −0.98 | −0.22 | |
| Mixed to unhealthy | .92 | 0.19 | 4.71*** | 0.53 | 1.30 | |
| Level 1 variables | Placement centrality | .50 | 0.09 | 5.46*** | 0.32 | 0.68 |
| Placement interaction | .26 | 0.05 | 5.22*** | 0.16 | 0.36 | |
| Placement consumption | .52 | 0.06 | 9.09*** | 0.41 | 0.63 | |
| Positive evaluation | .43 | 0.08 | 5.28*** | 0.27 | 0.58 | |
| Level 2 variables | Year of publication | −.00 | 0.01 | −0.09 | −0.01 | 0.01 |
| US production vs Europe | −.04 | 0.11 | −0.33 | −0.25 | 0.18 | |
| Ag rating FSK0 vs FSK12 | −.16 | 0.18 | −0.92 | −0.50 | 0.18 | |
| Age rating FSK6 vs FSK 2 | −.09 | 0.17 | −0.54 | −0.42 | 0.24 | |
| Type of production animated movie | −.27 | 0.12 | −2.28* | −0.50 | −0.04 | |
| Main characters animals vs humans | .14 | 0.13 | 1.05 | −0.12 | 0.40 | |
| Main characters fantasy figures vs humans | .29 | 0.16 | 1.83 | −0.02 | 0.60 | |
| Scenery nature vs real world | −.60 | 0.13 | −4.49*** | −0.86 | −0.34 | |
| Scenery fantasy vs real world | .06 | 0.14 | 0.46 | −0.20 | 0.33 | |
| Multilevel interactions | Placement centrality * year of publication | −.00 | 0.01 | −0.36 | −0.03 | 0.02 |
| Placement interaction * year of publication | .00 | 0.01 | 0.13 | −0.01 | 0.01 | |
| Placement consumption * year of publication | −.01 | 0.01 | −1.59 | −0.03 | 0.00 | |
| Positive evaluation * year of publication | .02 | 0.01 | 1.77 | −0.00 | 0.04 |