Table 5.

Fornell-Lacker criterion.

Construct	Cultural Contact	Intention to revisit	Visitor Engagement
Cultural Contact	0.808
Intention to revisit	0.499	0.872
Visitor Engagement	-0.300	-0.134	0.808

Table 5 shows that the discriminant validity is achieved, meaning that this measurement model assessment has been achieved. It is indicated by the the square AVE root values (values in bold) which are higher than the coefficient correlation between a construct and the other construct. The square root value of culture contact construct (0.808) is higher than the coefficient correlation between intention to revisit (0.499), and the square root value for construct of intention to revisit (0.872) is higher than that of visitor engagement (-0.134).