Figure 3.

Brain regions implicated by the oddball and functional localizer tasks. (A) Neural sensitivity to the salience of faces was characterized with the oddball task. Warm colors reflect increased activation for visually salient faces. Cool colors reflect decreased activation. (B) The neural response to arousing images of faces (beautiful and anomalous) was compared against responses to average‐looking faces low in arousal. This is shown together with the functional localizer for arousal. Warm colors reflect increased activation with increasing arousal. Cool colors reflect negative relations to arousal. (C) During the functional localizer, participants saw disgusting images of animals (e.g., leeches and cockroaches; top) and bodily injuries (bottom) along with scrambled versions of those images. Warm colors reflect stronger activation for disgusting versus scrambled images. Cool colors capture the reverse contrast. (D) A parametric modulation analysis characterized relations between hemodynamic response and attractiveness. Cool colors indicate negative relations.