Fig. 2.

In-group and out-group words predicted different types of engagement in both the liberal and conservative news media accounts (A and B, respectively) and congress accounts (C and D, respectively). Political out-group words were strong predictors of shares, comments, “haha,” and “angry” reactions, whereas in-group words were strong predictors of “love” reactions. Reactions are shown as they are shown on the Facebook and Twitter platforms (from Top to Bottom: share, comment, like, heart, haha, wow, sad, angry, retweet, and favorite). Error bars represent 95% CI (though error bars are small).