| Attractiveness | What is the overall impression? |
| Perspicuity | Is it easy to get familiar with and is it easy to learn? |
| Efficiency | Can the tasks be solved quickly and without unnecessary effort? |
| Dependability | Is the system reliable and does the user feel in control of its handling? |
| Stimulation | Is it exciting and motivating? |
| Novelty | Is the product innovative and catchy? |
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