Official websites use .gov
A
.gov website belongs to an official
government organization in the United States.
Secure .gov websites use HTTPS
A lock (
) or https:// means you've safely
connected to the .gov website. Share sensitive
information only on official, secure websites.
Calculating individual campaign-level scores. The example below uses hypothetical values for three participants’ ratings of perceived message effectiveness (PME) on messages #1 - #7. Step 1 demonstrates how to calculate the message-level PME for each of the messages. Step 2 demonstrates how to the calculate the individual campaign-level scores, or “how much” PME each participant was exposed to with their individual mini-message campaign.
