Table 3.
Multiple logistic regression adjusted odds ratio of any intention to use different tobacco products, n=1388.
| E-cigs aOR [95% CI] |
Hookah aOR [95% CI] |
Smokeless aOR [95% CI] |
Snus aOR [95% CI] |
Dissolvable aOR [95% CI] |
|
|---|---|---|---|---|---|
| Campaign perceived Effectiveness | 0.82 [0.32 to 2.07] |
0.75 [0.30 to 1.89] |
1.00 [0.35 to 2.85] |
0.82 [0.29 to 2.27] |
1.00 [0.38 to 2.65] |
| Campaign intentions to avoid | 3.2 [.94 to 10.83] |
4.32* [1.28 to 14.55] |
4.88* [1.23 to 19.37] |
8.06* [2.08 to 31.25] |
4.83* [1.33 to 17.53] |
| Campaign defensive processing | 3.37 [0.99 to 11.55] |
2.84 [0.84 to 9.56] |
2.72 [0.69 to 10.73] |
2.03 [0.53 to 7.77] |
3.03 [0.84 to 10.96] |
| Male | 1.71* [1.33 to 2.19] |
2.01* [1.59 to 2.54] |
4.06* [3.13 to 5.28] |
3.77* [2.92 to 4.87] |
3.06* [2.40 to 3.92] |
| College education | 1.52* [1.17 to 1.98] |
2.01* [1.57 to 2.58] |
1.73* [1.30 to 2.29] |
1.88* [1.43 to 2.48] |
1.73* [1.33 to 2.26] |
| Contemplation ladder | 1.03 [0.99 to 1.07] |
0.99 [0.95 to 1.03] |
1.01 [0.96 to 1.05] |
1 [0.96 to 1.05] |
0.99 [0.95 to 1.03] |
| Fagerstrom scale | 1.10* [1.04 to 1.15] |
1.03 [0.98 to 1.08] |
1.13* [1.06 to 1.19] |
1.12* [1.06 to 1.18] |
1.11* [1.05 to 1.17] |
| Hispanic | 1.42 [0.90 to 2.24] |
1.94* [1.29 to 2.91] |
2.66* [1.73 to 4.09] |
2.53* [1.65 to 3.88] |
1.76* [1.16 to 2.66] |
| White | 1.15 [0.82 to 1.62] |
0.84 [0.60 to 1.17] |
0.68* [0.47 to 0.98] |
0.68* [0.48 to 0.97] |
0.74 [0.52 to 1.05] |
| Income $50K or more | 1.13 [0.87 to 1.46] |
1.46* [1.13 to 1.87] |
2.26* [1.71 to 3.00] |
1.94* [1.47 to 2.55] |
1.79* [1.37 to 2.33] |
| Constant | 0.46* [0.23 to 0.92] |
0.15* [0.08 to 0.29] |
0.03* [0.01 to 0.06] |
0.04* [0.02 to 0.08] |
0.08* [0.04 to 0.16] |
| Pseudo R2 | 0.05 | 0.09 | 0.19 | 0.17 | 0.14 |
Note: Outcome was any intention to use the tobacco product. Adjusted models control for all variables in the table. Each warning message received a message-level score for each perceived effectiveness, intentions to avoid the warning, and defensive processing averaged from everyone who viewed the label. Each individual received a campaign-level score for each variable based on the 6 warnings they saw, and those variables were mean centered. aOR= adjusted odds ratio. CI= 95% confidence interval.
*
p<.05.