Table 3.
Correlations of latent variables and verification of construct validity (n = 272).
| Variables | r (r2) | 
AVE | CR | |||||
|---|---|---|---|---|---|---|---|---|
| Perceived susceptibility | Perceived severity | Attitude | Subjective norms | Perceived behavioral control | Intention | |||
| Perceived susceptibility | 1 | 0.843 | 0.843 | |||||
| Perceived severity | 0.351 (0.123)⁎ | 1 | 0.551 | 0.784 | ||||
| Attitude | 0.139 (0.019)⁎⁎ | 0.288 (0.084)⁎⁎ | 1 | 0.605 | 0.860 | |||
| Subjective norms | 0.307 (0.094)⁎⁎ | 0.288 (0.085)⁎⁎ | 0.559 (0.316)⁎⁎ | 1 | 0.518 | 0.840 | ||
| Perceived behavioral control | 0.255 (0.066)⁎⁎ | 0.122 (0.017) | 0.502 (0.249)⁎⁎ | 0.680 (0.452)⁎⁎ | 1 | 0.608 | 0.885 | |
| Intention | 0.277 (0.088)⁎⁎ | 0.141 (0.023) | 0.540 (0.292)⁎⁎ | 0.715 (0.531)⁎⁎ | 0.884 (0.774)⁎⁎ | 1 | 0.477 | 0.732 | 
| Behavior | 0.323 (0.101)⁎⁎ | 0.089 (0.007)⁎⁎ | 0.442 (0.203)⁎⁎ | 0.614 (0.376)⁎⁎ | 0.722 (0.507)⁎⁎ | 0.801 (0.658)⁎⁎ | 0.468 | 0.858 | 
Note. AVE, Average Variance Extracted; CR, Construct Reliability; r, correlation estimate; r2, coefficient of determination.
p < 0.05.
p < 0.01.