Table 3. Factors influencing decision making in the sample (total responses = 367).
Factors influencing decision making | Semi-urban | Urban | Total |
---|---|---|---|
n (%) | n (%) | n (%) | |
Design | 80 (28.3) | 20 (23.8) | 100 (27.2) |
Material | 49 (17.3) | 23 (27.4) | 72 (19.6) |
Quality | 59 (20.8) | 27 (32.1) | 86 (23.4) |
Staff recommendation | 43 (15.2) | 5 (6.0) | 48 (13.1) |
Price | 37 (13.1) | 3 (3.6) | 40 (10.9) |
Brand | 15 (5.3) | 6 (7.1) | 21 (5.7) |
Total | 283 | 84 | 367 |