Table 2.

Correlation matrix among MARS scores, price, number of downloads, and average user rating.

Characteristics		MARSa scores					Price		Number of downloadsb		Mean user rating
		1	2	3	4
MARS scores
	Engagement	—c
	Functionality	0.68d	—
	Aesthetics	0.95e	0.80f	—
	Information	0.68g	0.94h	0.82i	—
Price		0.36	0.48	0.54	0.70j	—
Number of downloadsb		0.30	0.32	0.25	0.18	–0.40		—
Average user rating		0.09	0.12	0.06	0.18	0.00		0.73k		—

^aMARS: Mobile App Rating Scale.

^bNumber of downloads was not available for the iOS platform.

^cNot applicable.

^dP=.09.

^eP=.001.

^fP=.03.

^gP=.09.

^hP=.002.

ⁱP=.02.

^jP=.08.

^kP=.096.