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. 2021 Jul 10;7(7):e07545. doi: 10.1016/j.heliyon.2021.e07545

Table 9.

Summary of mediating effect test.

Total effect Direct effect Indirect effect VAF Mediation
Consumer animosity – Ethnocentrism tendencies – Image 0.573∗ 0.238 0,335∗ 0.584 58.4%

∗p < 0.05 Source: Author's own compilation.