Table 9.
Summary of mediating effect test.
Total effect | Direct effect | Indirect effect | VAF | Mediation | |
---|---|---|---|---|---|
Consumer animosity – Ethnocentrism tendencies – Image | 0.573∗ | 0.238 | 0,335∗ | 0.584 | 58.4% |
∗p < 0.05 Source: Author's own compilation.
Summary of mediating effect test.
Total effect | Direct effect | Indirect effect | VAF | Mediation | |
---|---|---|---|---|---|
Consumer animosity – Ethnocentrism tendencies – Image | 0.573∗ | 0.238 | 0,335∗ | 0.584 | 58.4% |
∗p < 0.05 Source: Author's own compilation.