Table 2.

Descriptive statistics of crowdfunding campaigns

Categorical variables	All (n = 473)		Success (n = 295)		Failure (n = 178)
	Observation (%)		Observation (%)		Observation (%)
Campaign type: Reward-base	460	(97.3)	282	(95.6)	178	(100.0)
Campaign type: Charity	10	(2.1)	10	(3.4)	0	(0.0)
Campaign type: Government	3	(0.6)	3	(1.0)	0	(0.0)
Project model: All-Or-Nothing	471	(99.6)	293	(99.3)	178	(100.0)
Project model: Keep-It-All	2	(0.4)	2	(0.7)	0	(0.0)
Experienced campaigners	60	(12.7)	46	(15.6)	14	(7.9)

Numerical variables	Mean	S.D	Median	Mean	S.D	Median	Mean	S.D	Median
Achievement rate	0.923	0.774	1.06	1.37	0.633	1.17	0.185	0.232	0.0985
Reward types count	6.96	3.39	6	7.56	3.53	7	5.97	2.91	5
Picture count	10.4	6.48	9	10.7	5.82	10	9.87	7.43	8
Video count	0.211	0.827	0	0.241	0.865	0	0.163	0.76	0
Word count (*1000)	3.18	1.41	2.84	3.45	1.44	3.19	2.75	1.24	2.49
Facebook share count	77.3	117	34	109	135	60	25.1	42.5	8
Tag count	5.69	2.1	5	6.01	2.2	6	5.16	1.81	4
Announce count	8.75	21.9	5	10.6	9.95	8	5.72	33.2	1
Competitor count	27.7	13.6	26	27.6	13	26	27.8	14.5	26