Table 3.

Coefficients for estimated models on Achievement rate and Project success

	Achievement rate (OLS)			Project success (Logit)
	Coefficients		Std. Error	Coefficients		Std. Error
Campaign type: Charity	0.694	***	0.232	15.820		806.949
Campaign type: Government	0.444		0.452	14.672		1141.404
Project model: Keep-It-All	− 0.504		0.554	− 0.404		1586.864
Reward-type count	0.026	**	0.011	0.040		0.044
Picture count	− 0.012	**	0.006	− 0.049	**	0.024
Video count	0.041		0.041	0.079		0.148
Word count (*1000)	0.402	***	0.092	0.960	***	0.324
Square of Word count	− 0.036	***	0.011	− 0.080	**	0.037
Cluster (Landscape-management)	− 0.288	***	0.074	− 0.683	***	0.262
Cluster (Sustainable-use)	− 0.438	***	0.125	− 1.009	**	0.427
Experienced campaigners	0.260	***	0.097	0.432		0.384
Facebook share count	0.001	***	0.0003	0.018	***	0.003
Tag count	0.025		0.017	0.158	**	0.064
Announce count	− 0.0001		0.001	0.004		0.005
Competitor count	− 0.004	*	0.002	− 0.014	*	0.009
Constant	0.043		0.185	− 2.276	***	0.658
Observations	473			473
R2	0.233
Adjusted R2	0.207
Log Likelihood				− 233.37
Akaike Inf. Crit				498.741
Residual Std. Error	0.689		(df = 457)
F Statistic	9.23	***	(df = 15; 457)

*p < 0.1; **p <  0.05; ***p < 0.01