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. 2021 Jul 17;13(5):1154–1171. doi: 10.1007/s12559-021-09901-1

Table. 2.

Brief outline of the motives (imagery types) [11, 12]

Type Definition
Power (M) Subjects concerned about having impact, control, or influence on another person, group, or the world at large.
Freedom (F) Subjects concerned about stories that include the themes self-joy, increases in self-esteem through praise and attention, self-growth and self-actualization, integration of negative experiences into the self, rigid self-protection, or expressions of the fear of self-devaluation.
Affiliation (A) Subjects concerned about establishing, maintaining, or restoring friendship or friendly relations among persons, groups, etc.
Achievement (L) Subjects concerned about a standard of excellence.