. 2021 Jul 7;9:705777. doi: 10.3389/fpubh.2021.705777

Table 2.

Payoff matrix of consumers and e-commerce platforms in privacy protection.

		E-commerce platforms
	Strategy	Data mining (q)	Not data mining (1 − q)
Consumers	Sharing (p)	(B₂ + αN₁ + βN₂ + Y, $\begin{array}{l} F + μ M_{1} + δ^{*} t M_{1} - C_{1} - C_{2}) \end{array}$	(B₂ + Y,F − C₁)
	Not sharing (1 − p)	(B₁ + αN₁ + βN₂, $F + μ M_{2} - δ^{*} t M_{1} - δ f - C_{2}$ )	(B₁,F)