Table 3.
Metrics of the #eatwellcovid19 social media posts on Facebook.
| Facebook post category | Posts or stories, n | Engagement, mean (SD) | Reach, mean (SD) | Impressions, mean (SD) |
| Featured story submission | 38 | 133 (212) | 824 (773) | 987 (959) |
| Supplemental content related to featured story | 24 | 40 (46) | 576 (684) | 673 (767) |
| Campaign postera | 8 | 361 (487) | 5433 (5353) | 7679 (7340) |
| Information resource | 23 | 20 (13) | 360 (84) | 410 (95) |
| Winner announcement | 7 | 30 (17) | 526 (224) | 612 (225) |
| 24-hour story | 27b | N/Ac | N/A | N/A |
aSome campaign posters on Facebook were boosted with paid advertising.
bThis number is approximate.
cN/A: not applicable; this information was unable to be collected from Facebook.