Table 6.
Metrics of the #eatwellcovid19 social media posts on Twitter.
| Twitter post category | Posts, n | Engagements, mean (SD) | Engagement ratea, mean (SD) | Impressions, mean (SD) |
| Featured story submission | 26 | 10 (10) | 3 (2) | 281 (212) |
| Supplemental content related to featured story | 3 | 10 (10) | 3 (0.6) | 339 (368) |
| Campaign poster | 7 | 18 (18) | 2 (1) | 890 (830) |
| Information resource | 1 | 1 (0) | 1 (0) | 218 (0) |
| Winner announcement | 2 | 4 (2) | 2 (1) | 217 (0.7) |
aThis value is calculated by Twitter and is total engagements divided by total impressions for the listed type of #eatwellcovid19 post [55].