Table 2.
Comparative analysis on the use of the children's story on cycle of life, death, and grief—age and sex.
| !Vuela Mariposa, Vuela! | Fly, butterfly, Fly! | |||
|---|---|---|---|---|
| (A) Historic | (B) Pandemic | (A) Historic | (B) Pandemic | |
| 2009 to March 10, 2020 | March 11 to August 31, 2020 | 2009 to March 10, 2020 | March 11 to August 31, 2020 | |
| Age | % Users, mean duration of visualization and (%) | % Users, mean duration of visualization and (%) | %, Mean, % | %, Mean, % |
| 13–17 years old | — | 4.1%, 3:46 (47.0) | — | — |
| 18–24 years old | — | 14.3%,*** 4:06 (51.1) | — | — |
| 25–34 years old | — | 25.8%,*** 4:13 (52.6) | — | — |
| 35–44 years old | 100%, 2:51 (35.5) | 24.8%,*** 4:22 (54.4) | — | — |
| 45–54 years old | — | 19.9%,*** 4:31 (56.4) | — | — |
| 55–64 years old | — | 10.1%,** 4:39 (57.9) | — | — |
| +65 years old | — | 1.0%, 4:27 (55.6) | — | — |
| Sex | ||||
| Women | 100%, 2:51 (35.5) | 69.1%,*** 4:17 (53.5) | — | — |
| Men | — | 30.9%,*** 4:21 (54.2) | — | — |
Data for (A) Spanish version and (B) English version of the children's story are expressed as a percentage of users, mean duration of visualizations expressed as (minute: seconds), and as a percentage. In bold, the main contributors are indicated. The symbol “—” is meant for absence or data not reported or quantifiable, according to YouTube analytics. Statistics: Fisher exact test,
**
p < 0.01;
***
p = 0.0001 vs. pre-pandemic period.