Table 4.
Analytics of the viral video's engagement indicators.
| Engagement's indicators | |||
|---|---|---|---|
| Source | Visualizations | Time of visualization (h) | Mean duration of visualizations |
| n (%) | n (%) | n (%) | |
| Total | 23,246 | 2,069.1 | 5:20 (66.5) |
| Subscription status | |||
| Non-subscriber | 23,161 (99.6) | 2,064.7 (99.8) | 5:20 (66.5) |
| Subscriber | 85 (0.4) | 4.3 (0.2) | 3:04 (38.3) |
| Type of device | |||
| Computer | 16,439 (70.7) | 1,628.7 (78.7) | 5:56 (74.0) |
| Mobile pone | 6,473 (27.9) | 408.8 (19.8) | 3.47 (47.2) |
| Tablet | 161 (0.7) | 13.1 (0.6) | 4:52 (60.7) |
| TV | 109 (0.5) | 11.6 (0.6) | 6:23 (79.6) |
| Video game console | 1 (0.0) | 0.1 (0.0) | 8:01 (100) |
| Traffic source | |||
| Direct or unknown | 14,453 (62.2) | 1,436.7 (69.4) | 5:57 (74.2) |
| External sources | 147 (28.5) | 462.8 (22.4) | 4:11 (52.1) |
| YouTube search | 62 (6.5) | 125.2 (12.0) | 4:56 (61.5) |
| Other YouTube functions | 36 (1.4) | 24.2 (5.1) | 4:24 (54.8) |
| Suggested videos | 22 (1.1) | 16.5 (3.9) | 3:59 (49.8) |
| Exploration functions | 11 (0.2) | 1.9 (1.6) | 2:39 (33.1) |
| Page of reproduction list | 11 (0.1) | 0.8 (2.0) | 4:21 (54.2) |
| Reproduction lists | 7 (0.0) | 0.9 (1.1) | 5:28 (68:2) |
| Channel's pages | 1 (0.0) | 0.0 (0) | 0:27 (5.7) |
| Geographic area | |||
| Ecuador | 22,903 (98.5) | 2,047.5 (99.0) | 5:21 (66.8) |
| United States | 117 (0.5) | 10.0 (0.5) | 5:07 (63.7) |
| Mexico | 42 (0.2) | 1.8 (0.1) | 2:34 (49.1) |
| Colombia | 35 (0.2) | 0.9 (0.1) | 1.36 (42.6) |
| Spain | 18 (0.1) | 0.7 (0.0) | 2:17 (32.1) |
| Chile | 13 (0.1) | 0.9 (0.0) | 3:56 (28.5) |
| Peru | 12 (0.1) | 0.7 (0.0) | 3:25 (20.0) |
| Age | |||
| 13–17 years old | — (2.1) | — (25.9) | 5:08 (63.9) |
| 18–24 years old | — (11.1) | — (10.9) | 4:59 (62.1) |
| 25–34 years old | — (24.9) | — (24.7) | 5:00 (62.3) |
| 35–44 years old | — (25.5) | — (25.9) | 5:08 (63.9) |
| 45–54 years old | — (22.9) | — (23.0) | 5:04 (63.2) |
| 55–64 years old | — (12.3) | — (12.4) | 5:95 (63.3) |
| +65 years old | — (1.2) | — (1.2) | 5:01 (62.5) |
| Sex | |||
| Woman | — (69.7) | — (69.0) | 5:01 (62.5) |
| Man | — (30.3) | — (31.0) | 5:10 (64.4) |
Data for engagement indicators on the viral children's story are expressed as real numbers (n) and percentages (%). In bold, the highest percentages are indicated. The symbol “—” is meant for absence or data not reported or quantifiable, according to YouTube analytics.