Table 3.
Weighted median rates of web-based food and beverage promotions per hour and by weekly exposures on mobile devices.
| Rate of promotions | Weighted median rate per hour (IQR) | Weighted median rate on mobile devices per week (IQR) | |||
| Total promotion count | 17.4 (10-26) | 168.4 (85-289) | |||
| Rate by media type | |||||
|
|
Earned media | 9.9 (6-15) | 84.8 (40-177) | ||
|
|
Paid media | 3.7 (1-8) | 36.1 (12-75) | ||
|
|
Owned media | 0.6 (0-3) | 5.3 (0-36) | ||
| Rate by World Health Organization Nutrient profiling classificationa,b | |||||
|
|
Not permitted | 10.0 (5-17) | 99.5 (43-159) | ||
|
|
Company brand only | 4.4 (2-8) | 37.2 (17-89) | ||
|
|
Permitted | 0.2 (0-1) | 3.6 (0-8) | ||
|
|
Not applicable | 0.0 (0-0.4) | 0.0 (0-5) | ||
| Rate by INFORMASc food classificationd | |||||
|
|
Noncore foods | 10.1 (5-17) | 99.4 (43-159) | ||
|
|
Miscellaneous | 6.4 (2-10) | 52.9 (24-99) | ||
|
|
Core foods | 0.0 (0-1) | 0.0 (0-8) | ||
| Rate by food typed | |||||
|
|
Fast food restaurants, no specific product | 1.9 (0.6-4) | 17.1 (6-46) | ||
|
|
Fast food restaurants, unhealthy products | 1.8 (0.3-4) | 16.5 (5-34) | ||
|
|
Chocolate and confectionery | 1.5 (0.3-3) | 12.4 (4-29) | ||
|
|
Sugar-sweetened beverages | 0.9 (0-3) | 11.6 (0-27) | ||
aUsing World Health Organization for Europe Nutrient Profiling Model.
b2.59% (115/4446) could not be specified because of unavailable nutrition composition information.
cINFORMAS: International Network for Food and Obesity/noncommunicable diseases Research, Monitoring and Action Support.
dUsing International Network for Food and Obesity/noncommunicable diseases Research, Monitoring and Action Support food classification.